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Britney Spears is an American singer and performer who transitioned from young, post-Mickey-Mouse-Club pop icon to one of the foremost successful adult stars of the 20th and 21st centuries. Britney Spears markets scents under her brand in conjunction with Elizabeth Arden. Her initial perfume, Curious, was released in 2004 and soon became a top-seller. Additional fragrances, continuously in colorful packaging and aimed at the youngster market, have followed, making her brand one of the foremost effective celebrity-endorsed brands on the market to date.