Paris Hilton has been in the beauty industry since 2004, when she launched Paris Hilton — her first fragrance. Since then, her brand is estimated to have done US$3 billion in fragrance sales. For context, Jennifer Lopez has done about $2 billion in fragrance sales since 2002.
The first perfume suitably called “Paris Hilton” is described by many fans as the best one of all of Paris Hilton perfumes. The tremendous success of Paris’ original perfume lead to the launch of various fragrances. After the launch of “Paris Hilton,” she decided to release the male version of the perfume, for her male fans.
This was followed by another fragrance titled “Just Me” in Fall 2005, which is available for both women and men. In October 2006, another perfume called “Heiress” was released. Then, “Heir,” for men, was released in late 2006. “Can Can” is Paris Hilton’s fourth scent, and this one was launched in late October 2007.
Credited with influencing the revival of the famous for being famous phenomenon throughout the 2000s, Hilton was, for a number of years, one of the world’s most ubiquitous public figures. She appeared in the 2007 Guinness World Records as the Most Overrated Celebrity, while Forbes included her in its Celebrity 100 in 2004, 2005 and 2006 and ranked her as one of the Most Overexposed Celebrities in 2012. Critics indeed suggest that she exemplifies the celebutante —a celebrity not through talent or work, but through inherited wealth and lavish lifestyle. She has parlayed her media fame into an eponymous brand, which includes 19 product lines, 50 boutiques worldwide, and a club resort in Manila, Philippines. Her perfume line alone have brought in over US$3 billion in revenue to date. Variety named her its “Billion Dollar Entrepreneur” in 2011.