Parker released her own perfume in 2005, called Lovely. In March 2007, Parker announced the launch of her own fashion line, “Bitten”, in partnership with discount clothing chain Steve & Barry’s. The line, featuring clothing items and accessories under $20, launched on June 7, 2007, exclusively at Steve and Barry’s. In July 2007, following the success of Lovely, Parker released her second fragrance, Covet. In 2007, Parker was a guest on Project Runway for the second challenge. In 2008, Covet Pure Bloom was released as continuous series of Covet. In February 2009, as part of the Lovely collection, Parker launched a series of three new fragrances called Dawn, Endless, and Twilight.